betPawa Set to Uncover Nigeria’s Best 1v1 Football Baller in New Nationwide Challenge

Lagos, February 15, 2026 betPawa Nigeria has officially unveiled betPawa1v1, a nationwide football skill challenge aimed at discovering and rewarding Nigeria’s most exciting one-on-one football talents.

The initiative blends grassroots football culture with digital creativity, creating a competitive platform where street footballers can showcase their skills and gain national recognition.

A Digital-First Football Challenge

The competition is hosted by popular football content creator Mobike and amplified by music superstar Tekno, adding entertainment influence to the sporting campaign.

To participate, Nigerian footballers are required to post short videos demonstrating their 1v1 skills on TikTok or Instagram. Entries must include the hashtag #betPawa1v1 and tag @betpawanigeria and @betpawa1v1 to qualify.

Entries are now open nationwide.

₦28 Million Prize Pool at Stake

Participants will compete for a place among the Top 32 finalists, who will advance to a live grand finale event structured as a knockout tournament.

The total prize pool stands at ₦28 million, with the overall winner set to receive ₦10 million — one of the largest grassroots-focused cash prizes in a social-led football competition in Nigeria this year.

Throughout the campaign, standout entries will be spotlighted weekly, with finalists announced in phases ahead of the live event.

Spotlight on Street Talent

According to betPawa, the competition was designed to celebrate the depth of football talent across Nigerian streets while providing visibility and tangible rewards to players who often go unnoticed.

“Football is deeply rooted in Nigerian youth culture. betPawa1v1 is about giving everyday ballers the spotlight and backing talent with real rewards,” the company stated.

The live finale will be produced under a formal competition framework to ensure fairness, safety, and transparency.

Football Meets Music and Creator Culture

betPawa1v1 is positioned to generate significant digital engagement by merging football, music, and influencer culture. With social media serving as the primary entry channel, the campaign reflects the evolving intersection between grassroots sports and online communities.

Industry observers expect the initiative to become one of Nigeria’s most ambitious social-driven sports activations of 2026.

About betPawa

betPawa is one of Africa’s fastest-growing sports betting and gaming brands, operating across multiple regulated African markets. Built with a mobile-first approach, the company focuses on accessibility, fast payouts, and localized user experiences, while supporting both professional and grassroots sports ecosystems across the continent.