Is Asake’s constant hairstyle change part of his branding? Fans react

Asake’s ever-changing hairstyle could be mistaken for Bitcoin for its volatility. It has become a bold storyline that fans can’t stop talking about.

Asake’s ascension, from Ahmed Ololade the hustler to Asake the global headliner, has been fueled by more than hits and headline shows. He has engineered a living, breathing brand where hair, fashion, and music are inseparable parts of one cohesive story.

Each hairstyle functions like a new album rollout: a fresh chapter, a shift in mood, a signal to the culture. None of it is random. It’s calculated, symbolic, and embedded in a broader philosophy about confidence, creativity, and control.

This article traces that evolution, era by era, showing how Asake’s hairstyle became a visual language for his sound and persona.

1. Asake's early-career hairstyle

Before the billboards and neon hair, there was grind. The “foundation era” is where you see intent forming, quietly. From 2017 through the pre-breakout years, Asake’s look was practical and familiar: close-cropped cuts, a natural afro, sometimes short twists. The fits were the uniform of Lagos’ up-and-comers, ripped jeans, graphic tees, sneakers, fashionable but not yet signature. This wasn’t a deficit; it was a stage. Without a major platform, the goal is clear, be camera-ready, be consistent, be relatable.