Hennessy Unveils 2025 “Made For More” Campaign Featuring Tems and Africa’s Brightest Talents

Hennessy Unveils 2025 “Made for More” Campaign Featuring Tems and Africa’s Vibrant Creative Voices

Cognac, France September 30, 2025:Hennessy, the world’s leading spirit brand, has launched its bold new campaign, “Made for More”, a cinematic celebration of Africa’s creativity, music, and community spirit. The campaign features Hennessy’s new Global Ambassador, Tems, alongside Friends of the House INNOSS’B, Kabza De Small, Maglera Doe Boy, and chess grandmaster Tunde Onakoya.

With Made for More, Hennessy continues to build on its longstanding relationship with African culture. Traditionally seen as a symbol of sophistication and success, the Maison now embraces a broader narrative one that reflects the diversity, creativity, and collective pride of a new generation. The campaign showcases how young Africans are redefining celebration, community, and identity through music, art, and connection.

This launch also marks the official reveal of Tems as Hennessy’s Global Brand Ambassador. The GRAMMY® Award-winning Nigerian artist, known for her distinctive blend of R&B, soul, and Afrobeats, embodies the spirit of innovation and authenticity at the core of Hennessy’s new vision. The announcement follows Hennessy’s recent partnership with Tems’ Leading Vibe Initiative, a movement championing the next wave of African women in music and advocating for inclusivity in the creative industry.

“This new Made for More chapter is a bold extension of our brand platform, celebrating Hennessy’s versatility an icon that moves fluidly across cultures and communities,” said Vincent Montalescot, Hennessy’s Global Chief Marketing Officer. “With Tems at the heart and a cast of powerful cultural voices around her, we’re proud to celebrate the richness of African creativity and the shared connections that bring us together through music, art, and storytelling.”

Through dynamic storytelling, the 2025 Made for More campaign explores how moments of pride, creativity, and belonging can emerge anywhere whether in a nightclub, art studio, or digital space as long as there’s a shared passion for culture and expression. With Hennessy, every occasion becomes more.

To bring the vision to life, Hennessy collaborated with British-Nigerian multidisciplinary artist Ebeneza Blanche and Belgian-Ghanaian photographer Kwabena Sekyi Appiah-Nti. Both creatives are rising voices in the African diaspora, known for their culturally resonant storytelling and visual authenticity.

Taking center stage, Tems appears across three thematic club environments the Hennessy Games Club, Hennessy Art Club, and Hennessy Jam Club each scene representing a unique facet of African creativity. Dressed in bold shades of Hennessy red, Tems embodies strength, elegance, and artistic freedom, surrounded by a curated cast of cultural tastemakers.

From music to art and innovation, Hennessy’s 2025 Made for More campaign stands as a love letter to African creativity a celebration of community, culture, and the limitless spirit that continues to inspire the world.